DIGITAL MARKETING

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DIGITAL MARKETING Online Training Course Content

Introduction

  • What is Digital Marketing ?
  • Difference Between Traditional Marketing and Digital Marketing ?
  • Benefits of Digital Marketing?
  • Latest Digital Marketing Trends
  • Digital Marketing Platforms
  • Digital Marketing Strategies for Websites
  • Career Opportunities in Digital Marketing
  • Difference Between Digital Marketing , Online Marketing and Internet Marketing
  • Functions and Types of Digital marketing
  • What is Marketing and how to build Online Marketing Plan
  • Digital Marketing Process
  • How to increase Visibility and People Engagement
  • Traffic Generation Techniques , Leads and How to guage Performance Evaluation
  • Digital Marketing Techniques for Product Marketing and Service Marketing

SEO ( Search Engine Optimization )

  • Introcuction to SEO
  • What are Search engines and How Search Engines Work
  • Search Engine Algorithms and Latest Updates
  • Keyword Reserch
  • Google Trends
  • Purpose of website analytics
  • How to choose Website Analysis Tools
  • Installing Google Analytics in website
  • Competitive Analysis
  • Domain Registration and Hosting Plans
  • Keyword Placement
  • SEO Content Writing and Rewriting
  • Google Webmaster Tools
  • Sitemap Creation
  • Robots.txt File Creation
  • Google Updates and their effects in website Rankings.
  • On page Optimization strategies
  • Anchor Text back link generation techniques
  • White hat and Black Hat SEO Techniques
  • SEO plans and Strategies for local and Global Customers

SEM ( Search Engine Marketing )

  • Introdcution to Free and Paid Marketing
  • What is Search Engine Marketing?
  • What is Link Building
  • Advantages and Disadvantages of Link Building
  • Diference Between Search engines and Directories
  • Directory Submission Techniques
  • Classified Postings
  • Press Release Postings
  • Article Posting Techniques
  • Forum Postings
  • Advantages and Disadvantages of Forums
  • How and when to Participate in Groups
  • Trade Fairs and Trade lead Postings
  • Participating in Questions and Answers sites
  • What are Do Follow and No Follow Links
  • Link Wheel Techniques
  • Video Marketing
  • Image Marketing

SMO ( Social Media Optimization )

  • Introduction to socail media optimization and Social Media Marketing
  • How to Google Plus Accounts
  • Tips and Strategies in Promoting Your Website in Google Plus Accounts
  • Twitter Marketing
  • Facebook Marketing
  • Facebook for Business , Advantages and Disadvantages
  • Linkedin Account creation and Linkedin Marketing
  • Social Bookmarking Sites
  • Advantages and Disadvantages of Submitting your website to Social bookmarking Sites
  • Pinterest , Stumbleupon, Reddit, Delicious promotion and Marketing
  • Document Sharing Websites

PPC ( Pay Per Click )

  • Introduction to Paid Marketing
  • Google Adwords Account Creation
  • Types of PPC Campaigns
  • Adgroup and Keyword Setup Plans
  • PPC Bidding Strategies
  • Quality Score Optimization
  • Google Adwords Ad Formats
  • Search Ads and Display Ad Campaigns
  • Ad Convertion Techniques
  • Keyword Planner Tools
  • Dispaly Planner Tools
  • Convertion Tracking
  • Guidlines to Adwords Certification
  • Pay Per Click, Pay Per Conversion, Pay Per Acquizition
  • Google Adsense
  • Online Advertising Networks

Blog Marketing

  • What is a Blog
  • Difference Between a Blog and a Websites
  • How to choose Blogs
  • How to market your products and services through your Blogs
  • Advantages and Disadvantes of Blogs
  • Blog Writing Tips
  • Blogging and Microblogging
  • How to promote your website through Blogs

Email Marketing

  • Introduction to Email Marketing
  • Advantages and Disadvantages of Email Marketing
  • Designing Newsletters
  • How to Create Email Messages
  • How to use Thrid party Email Marketing Tools
  • How to Collect Email Addresses
  • Laws and Goverment Regulation in Email Marketing

SMS Marketing

  • How to do SMS Marketing.
  • SMS Marketing Ideas and Tips.
  • How to choose Buld SMS Marketing Companies.
  • Laws and Governement Regulations in SMS Marketing

Franchise Marketing

  • Introduction to Franchise Marketing
  • When to Choose Franchise Marketing

Affiliate Marketing

  • What is Affiliate Marketing
  • How to choose best Affiliate Websites
  • Advantages and Disadvantages in Affiliate Marketing

Online Reputation

  • Online marketing strategy
  • 8 P’s of Marketing
  • What is Online reputation management
  • Why business needs online reputation
  • Project and Case Studies of Brands
  • What is Google Bombing
  • Feedburner Marketing Techniques.
  • How to define Your Target Area and Market Segmentation
  • How to choose a right Hosting Company
  • How to make your website Mobile Friendly
  • Article marketing
  • Social events creation techniques

Benefits of doing Digital Marketing Training at Revanth Technologies.

  • Our Trainer is having more than 10 Years of Experience.
  • Digital Marketing Interview Questions will be provided for Students.
  • Resume Preparation.
  • Course Completion Certificate.
  • Live Projects for all students after completion of Course.
  • Placement Assistance after completion of Course.