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DIGITAL MARKETING Online Training Course Content
- What is Digital Marketing ?
- Difference Between Traditional Marketing and Digital Marketing ?
- Benefits of Digital Marketing?
- Latest Digital Marketing Trends
- Digital Marketing Platforms
- Digital Marketing Strategies for Websites
- Career Opportunities in Digital Marketing
- Difference Between Digital Marketing , Online Marketing and Internet Marketing
- Functions and Types of Digital marketing
- What is Marketing and how to build Online Marketing Plan
- Digital Marketing Process
- How to increase Visibility and People Engagement
- Traffic Generation Techniques , Leads and How to guage Performance Evaluation
- Digital Marketing Techniques for Product Marketing and Service Marketing
SEO ( Search Engine Optimization )
- Introcuction to SEO
- What are Search engines and How Search Engines Work
- Search Engine Algorithms and Latest Updates
- Keyword Reserch
- Google Trends
- Purpose of website analytics
- How to choose Website Analysis Tools
- Installing Google Analytics in website
- Competitive Analysis
- Domain Registration and Hosting Plans
- Keyword Placement
- SEO Content Writing and Rewriting
- Google Webmaster Tools
- Sitemap Creation
- Robots.txt File Creation
- Google Updates and their effects in website Rankings.
- On page Optimization strategies
- Anchor Text back link generation techniques
- White hat and Black Hat SEO Techniques
- SEO plans and Strategies for local and Global Customers
SEM ( Search Engine Marketing )
- Introdcution to Free and Paid Marketing
- What is Search Engine Marketing?
- What is Link Building
- Advantages and Disadvantages of Link Building
- Diference Between Search engines and Directories
- Directory Submission Techniques
- Classified Postings
- Press Release Postings
- Article Posting Techniques
- Forum Postings
- Advantages and Disadvantages of Forums
- How and when to Participate in Groups
- Trade Fairs and Trade lead Postings
- Participating in Questions and Answers sites
- What are Do Follow and No Follow Links
- Link Wheel Techniques
- Video Marketing
- Image Marketing
SMO ( Social Media Optimization )
- Introduction to socail media optimization and Social Media Marketing
- How to Google Plus Accounts
- Tips and Strategies in Promoting Your Website in Google Plus Accounts
- Twitter Marketing
- Facebook Marketing
- Facebook for Business , Advantages and Disadvantages
- Linkedin Account creation and Linkedin Marketing
- Social Bookmarking Sites
- Advantages and Disadvantages of Submitting your website to Social bookmarking Sites
- Pinterest , Stumbleupon, Reddit, Delicious promotion and Marketing
- Document Sharing Websites
PPC ( Pay Per Click )
- Introduction to Paid Marketing
- Google Adwords Account Creation
- Types of PPC Campaigns
- Adgroup and Keyword Setup Plans
- PPC Bidding Strategies
- Quality Score Optimization
- Google Adwords Ad Formats
- Search Ads and Display Ad Campaigns
- Ad Convertion Techniques
- Keyword Planner Tools
- Dispaly Planner Tools
- Convertion Tracking
- Guidlines to Adwords Certification
- Pay Per Click, Pay Per Conversion, Pay Per Acquizition
- Google Adsense
- Online Advertising Networks
- What is a Blog
- Difference Between a Blog and a Websites
- How to choose Blogs
- How to market your products and services through your Blogs
- Advantages and Disadvantes of Blogs
- Blog Writing Tips
- Blogging and Microblogging
- How to promote your website through Blogs
- Introduction to Email Marketing
- Advantages and Disadvantages of Email Marketing
- Designing Newsletters
- How to Create Email Messages
- How to use Thrid party Email Marketing Tools
- How to Collect Email Addresses
- Laws and Goverment Regulation in Email Marketing
- How to do SMS Marketing.
- SMS Marketing Ideas and Tips.
- How to choose Buld SMS Marketing Companies.
- Laws and Governement Regulations in SMS Marketing
- Introduction to Franchise Marketing
- When to Choose Franchise Marketing
- What is Affiliate Marketing
- How to choose best Affiliate Websites
- Advantages and Disadvantages in Affiliate Marketing
- Online marketing strategy
- 8 P’s of Marketing
- What is Online reputation management
- Why business needs online reputation
- Project and Case Studies of Brands
- What is Google Bombing
- Feedburner Marketing Techniques.
- How to define Your Target Area and Market Segmentation
- How to choose a right Hosting Company
- How to make your website Mobile Friendly
- Article marketing
- Social events creation techniques
Benefits of doing Digital Marketing Training at Revanth Technologies.
- Our Trainer is having more than 10 Years of Experience.
- Digital Marketing Interview Questions will be provided for Students.
- Resume Preparation.
- Course Completion Certificate.
- Live Projects for all students after completion of Course.
- Placement Assistance after completion of Course.